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USSERY PRINTING COMPANY PRESENTS
JUN
28
PRINTING IS OUR PASSION.
WELCOME TO TEN MINUTES OF GOOD NEWS AND FUN STUFF FROM YOUR FAVORITE PRINTER!
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A Message from Ussery Printing Company
Picking the Perfect Paper
 

You’ve created the perfect design for that brochure, newsletter, postcard, or getting-the-band-back-together-because-we’re-on-a-mission-from-God announcement. Great. Now, it’s time to select the right paper to complete the package. Paper selection is a very important element in printed projects; it affects both the cost and visual appeal of the piece you’re creating.

In addition to choosing a specific weight, opacity, and brightness, the finish of your paper plays a big role in the overall appearance and feel of your printed product. Here’s a quick rundown of common finishes and how each effect is achieved:  Read More...

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Idea of the Week
Tips for Unleashing the Amazing Sales and Marketing Power of Business Cards
SMALL IN SIZE, BIG IN RESULTS

Business cards may be small, but their impact is huge. A business card plays an important part in making a lasting impression upon those you do business with.

When choosing a business card, don't be cheap. (If you're on a limited budget, try to save elsewhere.) Experienced sales reps know how important it is to make a good impression on their prospects. They buy nice clothes, drive nice cars, and wine and dine prospects and clients - only to give them a 5¢ business card?!? Why not consider a 10¢, 15¢, or 20¢ business card that would really wow a customer and add to the overall good impression?

  1. Feature your company name prominently, with your name and title smaller. Using your company logo is important, because it will help people associate your name with the product you are selling.
  2. Don't take up too much space listing all the ways you can be contacted. It's best to list your phone, fax, and email address. Personal cell phone numbers and beeper numbers should be given to the client verbally, when necessary.
  3. Full-color printing can add a dramatic impact to the look of your business card. If your budget doesn't support full color, there are a lot of creative possibilities using two colors of ink combined with a third color of paper.
  4. Don't overlook the backside of your business card. It is a great place to add more sales and marketing information, your mission statement, a map and location, or photos of your products.
  5. It's worth the time! Business cards are one of the most important tools for business today. The time and effort you spend creating and printing excellent business cards will pay future dividends.
See more great ideas like this!
Click here to visit the Ussery Printing Company - Ideas Collection.
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Marketing Tip
The Importance of Your Mission Statement
SUMMARIZE WHAT MAKES YOUR COMPANY SUCCESSFUL

A wise man once said, "If you don't know where you're going, it doesn't matter which way you go."

No matter the size of your business, it is important to have a written mission statement, which is also commonly referred to as a vision statement. A mission statement should not only summarize what makes your company successful today, but it should also focus on what you’re doing today to ensure a successful future.

A mission statement is a great way to portray your company’s core values and help provide a guide for decision making. For example, if your company is focused on providing exceptional, personalized customer service, your mission statement should reflect your dedication to this.

Your mission statement can be a tool for recruiting new employees that value the same level of dedication and passion for your industry. A mission statement can also help employees understand and welcome change as your company grows and evolves. In addition, a brief, clearly defined mission statement can help employees speak on behalf of their organization. In just a few sentences, it should communicate the purpose of your business to the public.

If your business would like some help with printing marketing materials that portray the quality of your business, remember our team would love to help. 

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Uncommon Product
Packaging Inserts
A LOW-COST WAY TO INCREASE YOUR MARKETING EFFORTS

Custom-printed packaging inserts can be a great way to increase customer loyalty, encourage repeat purchases, and build brand recognition. Similar to statement stuffers, packaging inserts are a low-cost way to increase your marketing efforts, and can be easily added to existing packages without adding extra shipping costs.

Packaging inserts can vary from a handwritten thank you note, coupon, or discount offer for a future purchase, to a product warranty card, guarantee certificate, or even a brochure that highlights your full product line. Since the shipped package usually represents the end of the transaction for most customers, packaging inserts can also be a great place to ask for a product review or to share their experience on social media.

By taking the time to include a personalized thank you note or another creative marketing insert in your packages, you can help your package stand apart from your competition and exceed customer expectations. Because you are sending packages to individuals that are already customers, you can tailor your insert specifically for the person receiving it. For example, because you know exactly what product(s) the customer already likes, you can include marketing materials for highly-targeted, cross-selling opportunities.

If you would like to discuss packaging inserts that will help increase both sales and customer loyalty, our team would love to help!

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