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Stay in Touch.
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Sell Your Site Offline
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Idea of the Week |
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Guerrilla Marketing's Golden Rule #6
A customer is a very special person. Of the billions of people on planet Earth, only a tiny fraction have chosen to do business with you. They have selected your business on purpose. It is your constant obligation - though it should be a pleasure - to do what you can to improve the lives of these people: with valuable advice, reduced prices, and reviews of new products and services. The only way to do this is by staying in touch.
Customer reverence is felt by the heart and planned by the mind. Show your customer how much you appreciate them by sending:- A thank-you note within 48 hours of each purchase, although 24 hours is more impressive and memorable. Anyone can send a thank-you note. Guerrillas do it ASAP.
- An offer of an item related to their purchase, tendered about 30 days after the purchase. The offer can be for a product or service.
- A questionnaire. Send each new customer a questionnaire to learn more about them and their interests.
- A birthday card. Use the questionnaire mentioned above to learn each customer’s birthday — month and day, not year. Then, send them a card when their birthday rolls around. Later, you can expand this tactic by sending graduation cards to the customer’s kids, anniversary cards to the customer and spouse, and postcards from your next vacation. Don’t overwhelm your customers, but continue to acknowledge their existence.
- A newsletter, sent monthly, bi-monthly, or quarterly. If it’s created with customer reverence in mind, it will give more than it asks, provide valuable free information, and still make offers to sell something.
- A catalogue of your offerings, sent only to customers or sent first to customers, then to prospects,
 if your customer list isn’t long enough. Customers will especially appreciate a catalogue that clearly communicates it is for customers only.
- A fact-of-interest postcard, sent in the purest sense of customer reverence. Give data that can help your customer, without trying to sell anything. Keep it brief, and customers will actually look forward to your mailings — a dream world for most, but the standard situation for guerrillas.
Here are some of the more popular and creative ways to use postcards:- Thank you cards... have a picture of your business or organization printed on the front.
- New product announcements... place a picture of the product on the front.
- New employee announcements... feature the new employee’s picture on the front, with their contact information on the back.
- Card pack inserts.
- Customer follow-up mailings designed to create loyalty.
- Low-cost direct mail marketing.
If you don’t stay in contact with your customers, somebody else may win them away from you. By constantly fanning the flames of love and loyalty, you will prove beyond any words that you revere your customers, while at the same time safeguarding against apathy.
See more great ideas like this!
Click here to visit the Ussery Printing Ideas Collection.
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Uncommon Product |
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Promote Your Site with a Web Card
Believe it or not, many people still do not have access to the internet or are computer-challenged. Because this audience will not likely seek out your website online, a “web card” is a great way to highlight your site benefits and entice readers to visit.
Web cards are a versatile print marketing tool to help promote your website. Because the internet experience level of your audience may vary, web cards are a great unique way to announce a new (or re-designed) web site to your web savvy audience, and can also help pique interest among those who are new to or still learning how to use the internet.
A web card can be mailed as an oversized or folded postcard, as an enclosure in a standard #10 business envelope along with a cover letter, displayed in public areas, handed out at trade shows, enclosed in packages, distributed by partners, and handed to customers and prospects that are browsing or making a purchase. We can even help you add a QR Code (Quick Response) so that anyone with a smart phone can point, click, and be taken right to your website.
When creating a web card, keep the message simple and define the primary benefit of your website and direct readers to it by using colorful visual images. When created to mimic the design of your site, web cards can highlight functionality and new features of your website. For example, a car dealership’s web card could show your home page and say, “Check out photos of new vehicles, view pricing, and get detailed information instantly.” If you want to highlight multiple site features, consider creating subsequent web cards that can be mailed to your mailing list over several weeks or months, which will also increase your top of mind awareness.
If you’re looking for other innovative ways to market your web site, give us a call today!
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